I found this article, Recession Spending: Ad Cutbacks Don’t Always Make Sense (byAndy Marken, President, Marken Communications) in one of the b2b advertising e-newsletters, and only after I read it, did I notice that it was written back in 2003.

Despite the fact that online advertising plays such a big role in marketing budgets today, the basic info in this article is still sound. If you stop advertising when the economy gets tough, you’ll have an even harder time when the recovery comes. The trick is to market a little differently, not to stop.

This week’s writing assignments have me researching ancient Egyptian art and history, the New York stand-up comedy scene, bridal industry trends, a fancy garden party benefit for a charity that helps the developmentally disabled, and much more.

Sometimes I find myself wishing I had a 9-5 communications gig with a big company in the Loop — downtown Chicago is such a magical place, and at this point, employer-supplied health insurance would also be magical. But I know myself well enough to know I’d get bored writing the same stuff in the same style about the same people again and again.

I like the random element of freelancing. I like making phone calls to people in a wide range of professions, across thousands of miles, and getting to know them and their work. I like being prompted to learn more about something that otherwise may not have bleeped across my radar.

And now, to add even more variety to my writing day, I’m going to polish off another press release, and tackle my new gig writing greeting cards. I wonder how many versions of “Happy Birthday To My Wife” I can come up with in a half hour?

The folks over at The Marketing Mix (one of my fave marketing blogs) are planning a 2008 conference for creative freelancers. They are asking designers, illustrators, writers, photographers, etc. to take a brief survey to share their thoughts on the idea. But hurry, the survey needs to be completed by December 7th!