Most of the How to Write Web Copy articles I’ve read lately have said that using “click here” is old school. So I’ve been eliminating that call to action (although I really thought it wasn’t a bad idea to tell people what you want them to do….it works in direct mail!).
Now I get an emailing from Copyblogger saying that using “click here” can lift clickthrough rates by more than 8%. Click here to read the article
Comments:
2 Comments posted on "Is “Click Here” dead?"
Jenni Prokopy on September 28th, 2007 at 12:23 am #
I try to avoid “click here” but I would be curious to see what Copyblogger has to say about it. Instead, I try to incorporate keywords into linking text, or at least make the linking text say something meaningful. There are lots of examples at www.ChronicBabe.com - especially in the Help Desk section.
Rickey Gold on September 28th, 2007 at 9:36 pm #
Well that’s weird. I was wondering why you (Jenni) said you’d be interested in seeing what Copyblogger had to say. It appears that the “click here” link in my post goes nowhere. I guess that’s what I get for using “click here” rather than anchor text. Try this:http://www.copyblogger.com/?s=marketing+sherpa Post a comment
|
