In doing some research for a client, I stumbled upon I Did Not Know Acrobat Could Do That. It looks like it has some interesting articles for folks who want to make the most out of the software, and cheers to that. But the design and overall tone of the blog are…hard to decipher. Is this guy really excited about Acrobat? Or are his corporate bosses making him pose that way on the home page? It’s like he’s totally into it, and the blog is labeled as “a cool place to learn about Adobe Acrobat,” but I guess I don’t know if I want a company telling me how cool it is. If I were 12 and watching a commercial on MTV, maybe. But as a grown-up with expansive (and expensive!) software needs, I guess I’m a little jaded.

I see this as an interesting evolution in corporate blogging - blogs set up by people in a company, about their company and what it does. It’s hard to tell how much of the content is corporate speak filtered into the blog, versus stuff the guy is genuinely interested in. It’s fascinating to see this trend evolve.