According to this article on usability guru Jakob Nielsen, the first two words of any headline (and one would surmise, e-mail subject line) are most important. Which means it’s okay to use passive voice to “front load” the headline content. From Boing Boing.
Comments:
1 Comment posted on "First Two Words of Headline Most Important"
rickey gold on October 27th, 2007 at 1:58 pm #
Great article. I agree that you need to bend the “rules” as needed to get the result you want. Or is it “rule bending should be done to get the result you want”! Post a comment
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