It’s Halloween and I used the word Boo in the headline. Halloween. Boo. Get it? Anyway..

Following is great blog post that appeared recently on the BlinnPR Report on “The Top Ten Lies PR Agencies Tell Their Clients and Prospects.”

Those of us in the group who are PR professionals know that done right, planning and executing a PR program is a boatload of relentless work requiring creativity and dogged persistence. It’s hard. And the direct results are more often than not, intangible, until, for instance, the client becomes an “overnight success” after a year or more of our work on the account.

So, what’s an agency with a dearth of creative talent to do? Turn away business? Well, yes, they should, but unfortunately, most do not.

No Pinocchios in this group, it’s safe to say. But the article contents (besides being disturbing) certainly explains the attitude that some prospective clients bring with them when approaching some of us for services. Once bitten…