I have to share something really cool. I’m filing it under Marketing cause it is and Creativity cause it’s that to. But it’s really smart WOM cause that’s the result.

An email in my inbox called to me “open this” (no, that wasn’t the subj line). It did say something about Sale though. So I did a little online sale shopping and after my purchase was completed (and I might add, without any glitches in navigating, etc.), I got an order confirmation that said (in a funky script font in red), “Thank you! now go back to work!”

Cute, clever, kinda “gotcha”… and best of all, I wanted to tell everyone. And that’s the difference between ho-hum and smart marketing!

Lucky I have such a great boss so I can shop during work hours.