I’m not sure how many folks are brand geeks such as myself, so this may be appreciated by a very small audience… Last week, I was in the midst of my (daily) anti-time management regimen and stumbled upon this entry on Quipsologies. It was a pretty interesting piece on the trend toward “flexible identities” and how the days of the Corporate Standards manual are seemingly coming to a close. I noticed today on another one of my productivity-fueled visit to Quipsologies that a follow-up link had been added. Like I said, this topic may put some of you to sleep, but I thought it was kind of fascinating…. And besides, it fit in sooo nicely with our Theme of the Week, I just couldn’t resist sharing it. Heck, if nothing else, you could always use it to get a good night’s sleep!
Comments:
2 Comments posted on "Change… from a branding perspective"
Jenni Prokopy on June 28th, 2007 at 9:36 am #
love reading this, actually. i just received my chronicbabe trademark certification, so i need to regroup logo-wise and i was thinking about getting very organized and strict about uniformity. this piece helps me feel better about NOT being uniform in my treatment - so that means less work for me, and more fun with my brand. excellent!
Cary A. Zartman on July 9th, 2007 at 3:20 pm #
‘Tis true… ’tis true… logo lock-ups and recommended usages are going the way of the (insert archaic analogy here). Sad news for we of the anal-retentive, control freak sort. Great news for the hacks who shall one day overthrow us. We had the great fortune to redesign the NutraSweet packaging (being rolled out later this summer) and I’ve already seen how the company in charge of developing all the unique SKUs has created their own “spin” to what I developed. Sigh… Post a comment
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