Fitting in with Jenni’s theme of the week, I’ve got a brainteaser for all of you. As independents, we’ve done all sorts of things to market ourselves. There’s the expensive, the cheap, the cutting-edge, the traditional. If there’s a potential for new leads and enhanced business image, we’ve probably done it.

So what’s the single best marketing effort you’ve ever made? If someone were just starting out, or starting over, what would you recommend as a useful method to market your independent writing/design/consulting business? What did you do, and what did it do for you?

P.S. If you haven’t already, check out my blog. Writers will find tips and thoughts on marketing, publishing, and day-to-day freelancing; independent creatives and other readers will find some fun columns to spark that creativity and keep it fresh. Enjoy.