I’ve been using Survey Monkey a lot lately to check the pulse of my ChronicBabes, and it’s terrific - if you keep your surveys short and sweet, you can use a free account and get wonderful feedback. I include lots of questions that have comment spaces, because my readers are very opinionated and happy to offer lots of tips and suggestions for articles. Another benefit of surveys is that readers feel involved in the process, part of a community. If I can get 100 women to respond in a week to a short survey, and most of them give long responses, then they must enjoy the surveys. And I get fantastic information I can use in developing content and future products for them. So how about you? Are surveys your thing? I’m curious to know if you use them, what you expect to get from them, and what service you use. Do you publish your results? Do you use responses in your marketing or project development? Fill me in!
Comments:
1 Comment posted on "Theme of the week: Surveys. Do you take them? Do you make them?"
Rickey Gold on June 10th, 2008 at 11:34 pm #
While I haven’t used any formal survey programs, I periodically will whip out an email (often to ideaXchange, I think) with a mini survey. Have done this to narrow down branding options as well as taglines. And yes, I do share the results. I believe in very short surveys that take no more than a few minutes. And I appreciate being told upfront how long the survey will take, so there are no surprises and I don’t log out (with clenched teeth) in the middle of a never-ending questionnaire. Post a comment
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