I hate to critique other people’s work (well, not really, but I try and be kind)…but I got this press release today and was so fascinated by the subject line that I had to open it. Since we have so many PR folk in this group (albeit only Liz and I who will pitch), thought I’d share it with you.

It’s going into my file of “why companies should outsource”. Sometimes that’s the best way to explain to a potential client why they shouldn’t do their own PR (or web design or copy, etc.) unless they know how to do it.

Here’s the subject line:Ground Breaking Report from Crystal Cube Consulting (CCC)
(and yes, it was boldface!) I read the first 3 lines and had not a clue as to what it was about or why it was important…and that was just the teaser copy.

So I scrolled down to the end and saw that it was written by an R&D guy. That made a little sense.
Until I looked further and saw a press contact. Here’s the link to the release if anyone’s interested.
http://www.prweb.com//releases/2007/7/prweb539255.htm