Hi all, this week’s theme: How do you use your email signature? There’s lots of good advice out on the web about using your email signature to market your business (or blog or website or whatever). It’s pretty basic: add a signature that sells to all of your emails. You never know who will read it and become a client or reader of your blog. How do I know this? When I first started ChronicBabe, I was shy about promoting it to my freelance writing clients, most of whom were in the construction industry. But once I started adding my promotional signature to client-related emails, the response was HUGE. Almost every day, one of my clients or colleagues would respond with things like, “I’m so proud of you for doing this!” or “My sister is sick, and she’s going to love this!” or, my favorite, “I didn’t know you write about health. I know a magazine editor you should meet…” Talk about easy. And free! Here are a few articles on writing great email signatures: (And one on annoying email signatures.) Is your email signature losing you sales? So, I’ll throw my signature out first: * sign up for our f r e e enewsletter at www.chronicbabe.com and get a f r e e eBook: How to Be a ChronicBabe: A Beginner’s Toolkit! * Feel free to critique - and I look forward to seeing yours posted, too!
Comments:
4 Comments posted on "Theme of the week: How do you use your email signature?"
rickey gold on July 31st, 2007 at 12:57 am #
Great topic! I think sig lines are one of the I was updating mine periodically just to keep it fresh. But now I listen to feedback from people who get my emails. When I hear a lot of people commenting on my sig line, it means it’s making an impression…. so there’s no reason to change it. After all, that is the same kind of advice I give my clients. OK, so my current sig line is:
Rickey Gold Of course, the chamber award is bold and purple to make it stand out. (yes, horn tooting is what you do when you realize it’s a good thing to fess up that you know what you’re doing!) I use the colors of my website but don’t use a logo or any graphics. So what are other people (besides Jenni) doing? And can anyone tell me how to space paragraphs so I don’t have these huge chunks of copy?
pauline on July 31st, 2007 at 12:38 pm #
My only comment would be to eliminate the email address on your signature … they already have your email since it’s on your email sig. Frees up room …
Cary A. Zartman on July 31st, 2007 at 5:20 pm #
Hmmm… I’ve probably covered the spectrum with signatures I’ve used over time. Early on, I had a rotating selection of (what at least I considered) clever taglines that I’d switch out monthly. For better or worse, people to this day still repeat back to me their favorite: When you pay for quality, you only cry once. Since then, I’ve gone more with the basics and find that having the most important information readily available is still a valuable asset to prompting a call or a visit to your web site. At some point though, I think too much information risks becoming visual clutter or just dismissed. I definitely enjoyed reading these comments and the suggested articles though, and am thinking seriously about the power contained in floating a valuable piece of new or timely information out there in every email exchange to prompt a reply, an additional bump in web traffic, or just as a chance to share a proud accomplishment.
Andrew Huff on August 1st, 2007 at 12:58 pm #
I admit — I don’t use a signature. I do, however, include my full title and contact info at the end of official emails from GB. |